Beauty brands around the world are constantly embracing new trends to keep up – and more often than not, customers are left in a whirlwind of products they don't truly understand.
Recently, 24 Karat Gold has made its way into many popular formulations from serums and eye creams to hair products and more. So what is 24K Gold and how does it benefit skin?
Why is 24K Gold Used in Skincare?
Gold exhibits qualities unlike any other metals on earth. It's incredibly less reactive than other metals, and naturally resists oxidation, moisture and acidic conditions. Another fascinating aspect of gold is its malleability. A single gram of gold can be flattened to a full square meter in size – meaning – a little goes a LONG way.
For your skin, gold can provide powerful antioxidant support and encourage cellular regeneration while lessening the effects of collagen degradation. Simply put, it helps skin maintain and improve elasticity while encouraging natural collagen production.
The 24K Collection
The wide-spread benefits of 24K gold in skincare make it suitable for a variety of applications. The A Method® offers serums, lash products and facial masks all infused with real 24K gold to inspire balance and a natural glow in all skin types.
Reducing oxidative stress in the skin means reducing the occurrence of free radicals, cell degradation, and the tell-tale signs of aging. Gold is a powerful antioxidant that will naturally stimulate collagen production to fill and plump the look of fine lines, wrinkles and uneven skin texture.
Improve Skin Elasticity
Gold helps to preserve and prevent the breakdown of Elastin in the body, which is responsible for keeping skin firm, tight and youthful. This is achieved through moisture retention and boosted collagen production. Restoring skin cell elasticity is an integral part of any effective anti-aging skincare regimen.
While the exact mechanisms which make gold "anti-inflammatory" are not yet fully understood, gold salts have been widely recognized as exhibiting anti-inflammatory properties and are used in many common arthritis treatments to ease pain and swelling.
When it comes to your skin, a gold-infused serum could reduce inflammation associated with acne, hyperpigmentation, sun-damage, and other general skin sensitivities – thus leading to a better environment to skin to heal and thrive.
Provides Barrier Defense
From cities to suburbs, daily pollutants can exaggerate skin aging. Reinforcing the skin's natural barrier for defense will help to lessen clogged, visible pores – which will lead to greater moisture retention, elasticity and softer fine lines and wrinkles.
Radiance Boosting Qualities
Get your glow on! It seems obvious that something as shiny as gold would make you glow – but the radiance a gold-infused product provides is actually due to boosting micro-circulation beneath the skin surface and enhancing the natural color of your skin.
Should I Use 24K Gold?
24K Gold as an ingredient is suitable for all skin types.
Whether you're looking for general anti-aging skin maintenance, or to brighten areas of uneven complexion or even clear up a breakout – the consistent use of a gold-infused product within the context of a clean and effective skincare regimen could help you meet your skincare goals sooner in 2022.